Published on GQ Italy, n. 109 october,2008 - page 76
On specific request of the influential magazine GQ Italy, I realized this logotype for Expo. In 2015 the first-rate international event will be held right in Milan. The official logo gave rise to many discussions since it didn't reflect the real intentions of the forthcoming Expo, so Michele Lupi (the magazine's director) has given a chance to the young italian creativs to make a personal version of the logo.